I think the toy is pretty cool and I'm sure lots of little girls will enjoy playing with it, but I'm not sure how this is supposed to get girls interested in en

I think the toy is pretty cool and I'm sure lots of little girls will enjoy playing with it, but I'm not sure how this is supposed to get girls interested in engineering. There are none of the aspects of legos and erector sets that make those toys a stepping stone to becoming an engineer. Legos let you build whatever you can imagine, including things like houses, bridges, buildings, cars, planes, etc that exist in the real world. This allows little kids to emulate real engineers which is critical to creating excitement in the discipline. It also promotes skills like math (2x4 blocks = 8 dots), physics (how tall can you go before it falls over, where should wheels be to make a car stable), symmetry, organization (keeping 3000 parts in order), and instruction comprehension. I don't see any of that with a toy where you put a ribbon around 5 spools. It's almost like saying Easy Bake Ovens create more female chefs. Thing is, they don't. Girls that spend lots of time in the kitchen building skills and creating on their own become chefs, not girls that put brownies under a light bulb. I also thought it was funny that they couldn't even move away from the Barbie syndrome. Can't girls have any other role models than blonde hair, blue eyed, thin Caucasian women?