I think it accepts the fact that traditional engineering toys are boy oriented, and adds a girl oriented toy to the market. Seems less about changing prevailing

I think it accepts the fact that traditional engineering toys are boy oriented, and adds a girl oriented toy to the market. Seems less about changing prevailing attitudes and more about using presenting cool stuff about engineering to girls who have probably already been impacted by those attitudes. In any case, I signed up for a couple boxes for my daughters.