> It's sad that such a thing needs regulation in the first place. Profit motivated business (i.e. almost all of them) have a fiduciary duty towards the owners

> It's sad that such a thing needs regulation in the first place. Profit motivated business (i.e. almost all of them) have a fiduciary duty towards the owners or shareholders. They are legally bound to maximize profits at all costs. If they don't do this, the leadership will be found guilty of dereliction of duty and be sanctioned. Business aren't people, therefore human morality does not apply. Regulations are the only thing that keeps this behaviour in check. It's the nature of the beast unfortunately. > and yet that doesn't seem to cause a negative outcome for them It absolutely has a negative outcome for them, there is a post on the front-page of HN right now about how a California law is forcing Netflix and other streaming services to turn down the volume of their ad breaks.