Some German publishers used to to that for books too, apparently. I've heard at least of cases of it happening to Terry Pratchet and Iain Banks (possibly becaus

Some German publishers used to to that for books too, apparently. I've heard at least of cases of it happening to Terry Pratchet and Iain Banks (possibly because they wrote SF/F, which as we all know is not real literature). https://gmkeros.wordpress.com/2011/09/02/terry-pratchett-and-the-maggi-soup-adverts/ https://gmkeros.wordpress.com/2011/09/02/terry-pratchett-and...