Tesla's marketing strategy is to have one brand with essentially only two models (the two >100k ones and the silly truck are rounding errors and hardly count),

Tesla's marketing strategy is to have one brand with essentially only two models (the two >100k ones and the silly truck are rounding errors and hardly count), thus each individual model will tend to sell more units. BYD has more models and a bunch of sub-brands, as does VW AG and Stellantis.