In terms of predicting customers' behavior, this concept of holding a human context to Big Data is best illustrated with the story earlier this year in which Ta

In terms of predicting customers' behavior, this concept of holding a human context to Big Data is best illustrated with the story earlier this year in which Target predicted that a teenage girl was pregnant: http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ http://www.forbes.com/sites/kashmirhill/2012/02/16/how-targe... In terms of predicting financial meltdowns, I'm interested in seeing how MIT thinks their data will change human behavior. For the most part, people know when financial bubbles are not sustainable; they just choose not to act.