Why does everyone think chat is better UX than traditional interfaces? I get the AI hype, but so many products are not a fit for chat interfaces. Why would I u

Why does everyone think chat is better UX than traditional interfaces? I get the AI hype, but so many products are not a fit for chat interfaces. Why would I use a chat to do what could be done quicker with a simple and intuitive button/input UX (e.g. Booking or Zillow search/filter)? Chat also has really poor discoverability of what I can actually do with it.