The Samwer brothers definitely deserve respect in a world where execution is paramount. Often, they execute more efficiently than the companies they copy. If

The Samwer brothers definitely deserve respect in a world where execution is paramount. Often, they execute more efficiently than the companies they copy. If anyone says it's easy to just copy a company, they've never built a company before. There are so many intricacies that go into building a company and culture the right way. When you look at a company, you're only seeing the tip of the iceberg. You can copy the part that you see, but without everything under it, you won't succeed. One thing I would have loved for Rich to speak about a bit more is their treatment of the founders and employees of Rocket companies. I've spoken to employees before who shared stories of very harsh work environments and high turnover rates. Founders get very little equity. Employees get none. From a business perspective, obviously they're doing something right and if people find enough value in being a part of these companies to put up with the downsides, that's their decision. Still would love to see a deeper look into the negatives.