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Adverts. Spatial adverts are a big thing now, with a big future. I would speculate that beyond the cost of licensing the maps or the contractual stuff is that
by buro9 14y ago
Adverts.
Spatial adverts are a big thing now, with a big future. I would speculate that beyond the cost of licensing the maps or the contractual stuff is that Apple did not want to deliver to Google more advertisers that would further entrench Google Maps as the dominant player.
Apple need to be able to build their own POI database and knowledge of where all advertiser businesses are in order to get that revenue long-term.
Thus, Apple need control of the maps to control the method that advertisers get onto the map.
I think it's just strategic rather than contractual or short-term financial.
- rictic 14y agoI'm not sure whether you're saying that there weren't google ads in the old iOS maps, but I'm fairly sure I saw an ad there when I did a search for Pizza Hut a week ago in SF.
- tharris0101 14y agoThere were. I think they called them "Sponsored" or something. It really annoyed me because if I'd search for something common like "Home Depot" it would give me random pins at places that were definitely not Home Depot but rather sponsored businesses.
- taligent 14y agoNone of this is true. Google doesn't own their own POI database they license it from others and to date Apple hasn't approached these companies. So it isn't about the POI database. It's more about the fact that Google was withholding data for Turn by Turn and 3D.
- fpgeek 14y agoZagat and Frommer's aren't comprehensive, but surely they're at least important POI databases?