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Because you can't ask the search engine to summarize the views or thoughts or whatever, of the user. You have to scroll through them by the hundreds and see if
by jtbayly 1y ago
Because you can't ask the search engine to summarize the views or thoughts or whatever, of the user. You have to scroll through them by the hundreds and see if any obvious nuggets stand out that you might be interested in.
Yes, search engine history is private too and can reveal stuff you want to remain private. But you also need to see the browser history and the contents of those pages, together with the search history to see what the user was actually interested in reading to get close to the same level of data the the LLM has about you.
- tyingq 1y agoYou might be surprised at the amount of people that interact with a search engine in the same way they do with an LLM. Especially now that many put an LLM widget at the top of results for queries like that.
- janalsncm 1y agoConversational queries are a double edged sword though. You will have a lot more text to dig through. With RAG it’s easy to cut through all of that.
- ssl-3 1y agoOne doesn't have to scroll through them and find the nuggets themselves; it's digital data. It can be copied[1]. Once copied, one can then paste it into an LLM and have it find the nuggets. [1]: And by "copied," I mean... even a long series of hasty cell phone photos of the screen is enough for ChatGPT to ingest the data with surprising accuracy. It's really good at this kind of thing.
- janalsncm 1y agoIt sounds to me like you’re agreeing with the person above who said ChatGPT isn’t a new threat, but your explanation uses ChatGPT. In other words, “ChatGPT isn’t a new threat because even with a search engine you can use ChatGPT to look through the queries”.
- ssl-3 1y agoChatGPT is absolutely a new "threat", at very least because it trivializes the automation of coarse analyzation of unstructured information -- including a user's search history.
- giancarlostoro 1y agoI mean, now you can take their entire search history and feed it on an LLM.
- datadrivenangel 1y agoYou funnel clickstream data into inference engines. intelligence agencies have had these capabilities for decades.
- KalMann 1y agoTo add on to this, people tend to search short words and phrases in Google. Searching "Charlie Kirk assassination" for example doesn't really tell much about a person's political leanings. People have full on conversations with ChatGPT which makes their thoughts much clearer.