According to Gruber and Rafer Apple seems to have a plan : for this plan to work however, iOS users must keep using the inferior Apple maps and Google must stay

According to Gruber and Rafer Apple seems to have a plan : for this plan to work however, iOS users must keep using the inferior Apple maps and Google must stay away from giving them a chance to continue to use their own ones - that will make quality of Apple maps go up and Google maps go down - they will meet in 18 months. Gotta admire people's willingness to stretch here :) But seriously I think Google will just release a Maps app for iOS sooner or later. They've done that with most of their apps - it may not be as good and functional as Android one but it doesn't have to - the bar has been lowered.