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Ask HN: Any advice on pivoting out of VC-backed tech?
I'm exploring moving away from work with VC-backed B2B SaaS startups and towards working with B2C businesses on Main Street.
For anyone else who's felt inclined to make a similar pivot - any advice? Particularly when it comes to remaining challenged, informed, and translating valuable hype-cycle concepts to people who don't care about hype.
While it's interesting to play with shiny toys, helping investors make money by creating products related to the hype-cycle de jour that get used by other B2B SaaS companies just feels soulless.
(My background is in GTM systems and data analytics mostly, but I think the question applies to anyone)
- rossdavidh 1y agoHaving worked in both startups funded by VC's (or wishing to be), and for businesses not part of that, the primary difference is in the attitude towards boring technology. Main Street is not really any better at seeing through hype cycles than anyone else, but they are less up-to-date on what is currently hyped, and they also are more likely to think that they hired the programmer to make technical decisions, rather than wanting to make those technical decisions themselves. They have other (often equally technical) decisions to concentrate on, in different areas, so they are wanting you to just Make It Work. The downside is they are unimpressed with refactoring, updating to new versions, and the like. The upside is they are ok with you using boring technology that works, even at times when a VC-backed tech company would insist on something new and overcomplicated. Also, the pay is ok, but honestly it's not going to be as high as in VC-backed employers.
- AbstractH24 1y agoThat's mostly what I've come to expect. One thing I think you added, though, is that there's a greater expectation to be the expert in the room. Any advice on taking the best parts of working at VC-backed startups (outside of comp) and applying them to roles on Main Street?
- dsr_ 1y agoVersion control! Testing! Deployment with a user-acceptance stage! A commitment to tracking bugs and solving them prior to new features! Talking to end-users after the first roll-out! Some or all of those will come as a surprise to the people you are working for.
- rossdavidh 1y agoThis is all true. It is also my experience that Main Street is willing to let you institute a low-cost solution to any of these, as long as it doesn't require them to do much (which, often, it does not).
- al_borland 1y agoThis was my experience, until a bunch of startups tried to come after the boring business I work for. They’ve since brought in a bunch of new people who brought hype cycles with them, and have pushed out the boring and stable solutions, in favor of more complicated trends that need to be migrated or re-written every couple years. My job satisfaction has dropped dramatically. I found meaning in the boring stuff. The hyped solutions that will be thrown out in a year feel so meaningless. This is all to say that not all Main Street businesses will appreciate the boring solutions. And if they do right now, things can and will likely shift at some point.
- crystal_revenge 1y ago> Also, the pay is ok, but honestly it's not going to be as high as in VC-backed employers. This, for me, has always been the deal breaker in moving out of VC-funded tech. Leaving corporate tech jobs is already a big enough hit to TC. Getting out of VC-funded tech very often means a dramatic change in life style. The VC world might be insane, but so is the comp. It's not just the money. The biggest thing I've notice in my career is that, as a general rule, employers value you (or any resource for that matter) in proportion to how much they pay for you. Often people have the illusion that getting paid $80k a year when you used to make $300k will mean that your employer will recognize that you are a tremendous value. They won't. they'll see you and treat you as a low tier worker that can easily be replaced, has timed breaks and 30 minutes for lunch.
- neilv 1y ago> Often people have the illusion that getting paid $80k a year when you used to make $300k will mean that your employer will recognize that you are a tremendous value. They won't. Sounds like the folk wisdom that, by default, employers/clients tend to only value you how much they're paying you. If they had to pay a lot extra for you, the wisdom goes, they will imagine that you must have been worth it, and will take you more seriously. If they paid bargain basement price for you, well, I suppose the same psychology applies. (I was reminded of this folk wisdom last week, by a couple hints in an interview. It's a bit tricky to filter out startup employers who only want midrange commodity skillsets, when you're willing to take a lower salary in exchange for meaningful equity. While many of them are thinking of workers as generic commodities (and necessary evils, to the real stars who are the founders), and valuing these hires based on salary they are willing to entertain.)
- itsme0000 1y agoMight be true most places, but I’m paid 80k and essentially report to no one and do next nothing 10 months of the year with no real supervision or expectation. My employer struggles to find people with my exact stack who doesn’t expect over 100k. If you follow American football it’s often said the best job on the team is the back-up Quarterback. Because they sit on the bench all year and still get to get a sizable check considering. Pretty much the position I find myself in.
- benoau 1y ago> the attitude towards boring technology PTSD flashback of nobody having heard of Redis.
- codingdave 1y agoIgnore hype cycles. Let the hype die down, and use tech when it has proven itself. Your run-of-the-mill business doesn't try to stay on the leading edge. When not working in the "startup" world, it becomes a good guideline that if you need to be challenged and informed and parse the hype in order to use a new tech... then you probably should not use it. Boring tech is stable tech.
- cultofmetatron 1y ago"just use postgres" should be tattood on every junior engineer right out of college
- Arch-TK 1y agoI don't really get why Postgres is touted as "boring" technology. It's literally the "exciting" SQL server. Surely you mean MySQL / MariaDB. With Postgres I literally have to re-read docs every time there is a major version upgrade because I need to remind myself how to dump the database and re-import it into the new version because it's 2025 and Postgres still hasn't come up with a way to not have you do this.
- dsr_ 1y agoRun your cluster on Debian. Make a backup. Run pg_upgradecluster. In a week, throw away the backup. (You should be checking for regressions and behavior changes in your app, too, but you always need to do that. Have a QA database.)
- Arch-TK 1y agoI am talking from an end user of an application point of view. I have _one_ database, not a cluster. I back it up every day anyway. You're telling me I have to specifically use Debian, and have a cluster, to get a good experience out of Postgres? Doesn't sound very boring to me.
- 1y ago
- dm03514 1y agoHow are you defining “B2C businesses on Main Street.” The reason I’m wondering is because it’s striking how much more financially challenged my Main Street is compared to Vc texh. I see so much opportunity for a small medium business consultation in the analytics and process space but these companies are like really strapped for money and largely set in their ways in my experience. In my experience, people are open to solving their problems. It’s just the money is hard making it financially viable so it’s just the big money is just like an order of magnitude smaller. Another thing I’ve noticed is that I think the general level of sort of like process thinking and data driven decision making in tech is at just like a higher baseline than on Main Street A lot of my discussions are challenging how to sort of like present the problem in a way that somebody that doesn’t have decades of experience and operations understands. Another challenge that I face regularly with Main Street companies is just people seem to be happy like they’re not trying to continuously optimize like I’m used to doing coming for a big tech. Even when it’s easy to present like positive ROI opportunities there’s just like a comfort with the way things are done and a lot of people seem just happy governed by their scaling factors in exchange for that that comfort. TLDR; challenges are financial and mentality.
- Esophagus4 1y ago> Even when it’s easy to present like positive ROI opportunities there’s just like a comfort with the way things are done I could see that getting pretty frustrating
- AbstractH24 1y agoI define B2C businesses on main street as everything from a regional chain of plumbers to a medical practice with 10 or 15 doctors in one area, to a realtor. It sounds like you are very much motivated by optimizing processes and profitability, and/or the income that doing so provides you. What I've realized is that in many ways I'm not sufficiently motivated by that. What motivates me is the gratification I get from seeing every day people impacted by my work. Nothing wrong with that, just different things for different people. In fact, you may be a more "enlightened" being because you can focus on the longer term rewards.
- jbs789 1y ago
- dustingetz 1y agocompanies outside the venture ecosystem need a lot more help. This is because they’re a lot harder to help. So, expect a Serenity Prayer situation. There is much less you can change. In return, you’re allowed to be older than 35. I would not say the work life balance is that different. bigger companies have deadlines and crises too. The crises are often worse because the management is looser.
- pedalpete 1y agoI once worked for VC backed start-up, I've not been VC backed myself, but I worked for Australia's science and technology research agency, so let's somewhat consider what I worked on was funded, cutting-edge development. Normally too early for VC, and often very shiny thing, or polishing things expected to be shiny in the future. I've only once worked on main street when I was managing the app for a pizza chain. One day, sitting in a quarterly planning meeting for the pizza company, they were discussing changes they could make to the app and the comment that stood out in my head was "we forecast this change could help us sell x% more garlic bread". In my head I thought, "I don't care how much garlic bread we sell...this is not why I'm on the planet". I know not every mains st. business is selling pizza, and lots of B2B companies, VC backed or not, would not excite me. You're right, helping investors make money isn't very compelling, and I think B2B, has that kind of focus, but many ventures aren't B2B SaaS. There is lots going on in health, energy, space, etc. right now. I do expect many of these bubbles will pop, but is there something there that interests you? I didn't see a contact in your profile, but I'm the founder off https://affectablesleep.com https://affectablesleep.com, we're not hiring a GTM person, but I'm currently reaching out to a few people for advice. Drop me a line if you're interested in chatting, and maybe I can help you find your next thing too.
- hotstickyballs 1y agoMain Street sells pizza but VCs sell Ponzi schemes
- rubenvanwyk 1y agoThis!
- AbstractH24 1y ago> In my head I thought, "I don't care how much garlic bread we sell...this is not why I'm on the planet". This is a great analogy, because I feel like "I don't care how we optimized the conversion rate for the ads directing traffic to the website for your new data enrichment tool...this is not why I'm on the planet" You are right, in many ways its related to the products impact more than it is the source of funding. I have found that oftentimes VC-backed products of all sorts, regardless of their mission, get backed into a corner where founders are focused on an exit over real impact. That the model inherently discourages really caring about your customers.
- Prcmaker 1y agoI quit my job. Its forced me out of the cycle of 'just a bit more' and made change the only option. Is it the smartest move, likely not, but so far I stand by it.
- AbstractH24 1y agoI’m in the process of doing the same. From a dollars and cents perspective not the smartest move, but from a finding value in life seems like quite the right direction. Any advice on staying informed and challenged? Some of the recent changes and new products in tech are actually quite interesting. When you are on the hype-cycle hamster wheel you’re forced to stay informed about both the hype and the interesting stuff. I feel like it’s quite easy to tune it all out otherwise though.
- Prcmaker 1y agoI've somewhat found the opposite. The cycle I've been in is has had a tight grip on my time and attention that's its been hard to keep up with anything not mission critical. Now I'm backing off, I've got time to get more up to speed. For keeping challenged long term, I've got a few products I finally have the time to do prototypes for and some chances to work in new areas.
- zelphirkalt 1y agoI quit a while ago, now I have issues finding an employer that doesn't have idiotic hiring practices or even anyone who will take a look at my portfolio of projects. I haven't had a single interview in which the interviewer would ask me anything about my projects, let alone seemed to know about them, or even read my website. Hiring is utterly stupid these days. So maybe one recommendation is to make sure you interview well, if you can, or prepare for some unemployed time. For me quitting was also the only healthy thing I could do, and I am still glad I did leave that lost place.
- clickety_clack 1y agoBoston is less frothy than SF or NY and there’s a ton of experienced professional grad students at a pivot point in their careers looking for a way to start a business, not just hook a VC with tech and try to growth hack from there. Loads of education, politics, healthcare and biotech folks. You could try hanging out there?
- AbstractH24 1y agoNot a bad idea And how did you know where I lived? (Interestingly, since 2020 almost all my colleagues have not been in those cities. But they’ve acted like they are still. Particularly the leaders of the companies.)
- clickety_clack 1y agoHa, no way! I just threw it out since it seems Like it’s what you’re looking for.
- AbstractH24 1y agoI’m sorry, to be more clear, I live in NY. Although have family just outside of Boston.
- deleted 1y ago[deleted]
- greenavocado 1y agoGood luck getting funded by most Boston VCs. They are 10x more difficult and write 10x smaller checks than California based VCs.
- clickety_clack 1y agoNot every business needs VC.
- heavyset_go 1y agoDon't become dependent on it in the first place. You are usually forced to come to this conclusion, if you hadn't already, after your experience with a rug-pull or two.
- bitwize 1y agoAsk around on Hackernews. Post on the "Who wants to be hired?" thread at the top of each month. See what the local job scene is like in a city whose major industries are not "tech". Use Craigslist, Indeed, etc. as guides.You will find that they need software and automation in all sorts of industries and many would love to hire someone who'd proven themself in the SV world. Oh, and uh, get used to boredom. Java and .NET, maybe some Python if you're lucky. If you love Rust, get comfortable loving it on your own time. Most of the world out there runs on time-honored technology that's been proven to work, and what you'll find is... that's not really a bad thing. Knowing you have a stable foundation on which to build lets you focus on the things that matter to your business.
- davidw 1y agoMy inclination is to look not at 'main street' but more niche things where people do care about the tech involved and care about it being an edge for the product or service, but it's all kind of not a big enough market for the stampeding VC herds to bother with. I would love to know how to locate more businesses like that though; I haven't had much luck.
- AbstractH24 1y agoAgreed, let me know when you find them.
- davidw 1y agoYears ago I worked for this company - at their office in Padova, Italy - and it was a great experience in terms of the people and tech. https://www.icare-world.com/us/ https://www.icare-world.com/us/
- keiferski 1y agoForget all of the tech hype cycles and notions of what is outdated, cutting edge frameworks, new exciting languages, what will be replaced by AI, etc. All that matters now is 1) if your software is straightforward enough to understand and 2) helps drive value for your potential business customers. That’s it. Everything else is just functionally irrelevant.
- bob1029 1y agoI made a halfway step away from B2B SaaS by getting involved with launching a game on Steam. This is still B2B in many ways, but also exposes you to the advantages of a B2C arrangement. Going direct to customers without any kind of intermediary is where I start to get really nervous.
- Planktonne 1y ago> translating valuable hype-cycle concepts to people who don't care about hype Consider that people who don't care about hype may already know/understand the hype-cycle concepts and just disagree that they are valuable. Part of leaving the hype-cycle (particularly because you clocked that it was soulless) is realising that challenge and being informed are not the sole preserve of hype.
- moomoo11 1y agoWhy not try and work at a actual unicorn startup? One that will probably IPO instead of get acquired where you get jack shit. 90% of startups are shit, but there are some actually good companies out there. I worked at such a company, made a lot of money too when we IPO'd. Find some that are at series B or so, doing something interesting or new to you, with a good track record beyond just unicorn valuation. Bonus points if the CEO is actually passionate and comes from whatever field they're solving for. AKA not some 23 year old fuck boi. If they're successful, and the company IPOs at like 10-30x you'll make a good amount of money even if you're employee 500. Enough money to not work for a decade, and you'll be making a lot off interest by then so hopefully you can live a upper-middle class to lower-upper class lifestyle if you do nothing else. Working outside VC tech is like boomer central critical mass of mediocrity. It is a whole new set of issues (mostly dealing with mid-low tier workers who just cannot work independently or without drama, who will drive you insane if you're an Exceeds Expectations type of person), with little financial upside.