It really is sad. They are convinced that “growth” (insert worshipful gesture by executives) can only be most efficiently pursued via “services revenue” rather

It really is sad. They are convinced that “growth” (insert worshipful gesture by executives) can only be most efficiently pursued via “services revenue” rather than quaint old ideas like convincing you to buy new OS versions on their merits, or to stay loyal to the platform because it was good. In 2000, this meant Microsoft set your homepage to MSN and dropped an MSN ISP icon on your desktop. Now every touchpoint in both Mac OS and Windows is an opportunity to advertise another Service.