Thanks for the thoughts -- the points you make align with my understanding. It still seems so... frail? At least given how much money is circulating in that wor

Thanks for the thoughts -- the points you make align with my understanding. It still seems so... frail? At least given how much money is circulating in that world. Attribution, for example, has to be an absolute mess. Especially in the case of the psychology tricks you mention... If I was shown an ad for Subway, and then ate a Subway sandwich a few days later -- it had absolutely nothing to do with the ad. I only eat there when there aren't better options. Yet, I bet some ad conversion counter ticked up somewhere. I see ads for ShopRite all the time, but it's the only grocery store in my area, so of course I shop there. When you repeat this millions of times, it's surprising to me that ads are still provably effective to the point of being a trillion dollar industry. I wonder if it will become less so as older generations go offline.