because analytics is a static, clunky, technical discipline. if somebody non technical (=non data analyst/scientist) wants insights they always have to approach

because analytics is a static, clunky, technical discipline. if somebody non technical (=non data analyst/scientist) wants insights they always have to approach a human (data analyst etc.). Then they received some answers days later with still no action. My argument is that GenBI will do 3 things: 1) understand what is going on in your organization in real time 2) do causal analysis (so why are things moving) 3) execute some operational action all via plain english, non technical, and in minutes instead of days.