I'm glad you note Evernote as an exception. That's a great example of an app that's: 1) Ridiculously Useful 2) No Comparable Competition 3) Has A Tie-In Fact

I'm glad you note Evernote as an exception. That's a great example of an app that's: 1) Ridiculously Useful 2) No Comparable Competition 3) Has A Tie-In Factor That Makes Any Power User EVENTUALLY Pay (and be more than happy to).