Often solo-founders build very niche apps/SaaS which they already have a personal network for or can target smaller platforms and business networks for marketin

Often solo-founders build very niche apps/SaaS which they already have a personal network for or can target smaller platforms and business networks for marketing/distribution. You can stay small and do very well. The larger platforms are usually too saturated to be effective. In my experience, generally not a good return on $/time.