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Go after small fish that no one cares about first to normalize the activity, then move up to bigger and bigger targets until you become inevitable.

• el_benhameen 1y ago
  Or, go after the small fish who can’t afford to have a biglaw team on retainer, bulldoze them to get a legal precedent set, and then use the example to extract concessions from the bigger players.
  • Jach 1y ago
    A smaller company without a big legal team is probably more likely to settle than a big company. Settlements don't establish precedent.
    • deadbabe 1y ago
      So you get money on the way up until you find a company willing to battle in court and lose.