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Hey man! I take pics of all my coffees :) You've hit on a trend - the key is to nail an incentive for people to use you over simply uploading it onto Facebook/I
by alid 14y ago
Hey man! I take pics of all my coffees :) You've hit on a trend - the key is to nail an incentive for people to use you over simply uploading it onto Facebook/Instagram. Why would users use SocialLatte? To see what the coffees at particular coffee shops are like. To network with other coffee lovers. To find gourmet blends. To find cosy coffee shops to catch-up with friends.
Just putting my marketing hat on here, but I suggest you refine your value proposition - e.g. on your homepage replace 'Sign in and start sharing' with something more value-laden, like 'For coffee lovers' or 'The ultimate coffee guide' or 'The world coffee hub'. For PR, the press love lists, e.g. 'Top 5 coffee shops', and you can do thought-leadership pieces on coffee habits and culture. Hope this helps!
- sdwrage 14y agoDefinitely helps, thank you :) So maybe more than just sharing coffee pictures. Maybe links as well :) Possibly rendering/generating a screenshot of the website as the image itself would do.
- alid 14y agoSweet! Yep more than just pics, I can see you positioning yourself as the world coffee hub, connecting coffee lovers globally. This then becomes an attractive proposition for advertisers of everything coffee (coffee bean brands, coffee machines, coffee making courses etc) :)
- sdwrage 14y agoDefinitely. I could watch the posting trends and build categories off of the postings. e.g. users post a lot of recipes thus I would create a recipe category.