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Sorry this didn't work out for you. I make an effort to actually look at the ads on Reddit because I think those are some of the smarter advertisers. Ignoring t
by mnicole 14y ago
Sorry this didn't work out for you. I make an effort to actually look at the ads on Reddit because I think those are some of the smarter advertisers. Ignoring that you actively advertised on r/realestate, here are some issues you probably ran into on the main page push (please correct me if I overlooked any of these):
Taking into account the median age range of the average Redditor, do they even have landlords or do they live in dorms or with their parents? Then if they do have a landlord, what's their relationship like?
Even as someone in my mid-20's, my relationship with my landlord isn't buddy-buddy because I have no intention of staying at this location and can't guarantee that she'll have a property in an area I look into in the future. We get along fine and she wants to be a connection on LinkedIn, but that doesn't make the scenario you're proposing anything more than an awkward, incentive-less sales pitch about a product I know nothing about. Additionally, another reason I went with my particularly property manager (and possibly why others have too) was because she is already using Appfolio (so everything is done online), which I'm going to assume has a somewhat similar feature to your product.
You also don't cite any trial time or discounts to property managers who want to compare and contrast before taking the plunge, which would at least give me an easier way to make the pitch. The sample is expecting me to fill out the form to see the rest of the experience, if there's even anything else there, whereas as a landlord I would be just as interested (possibly even moreso) in the admin interface and my customization options.
I'm also less likely to click on an ad with some random person's face. I don't know what it is, maybe the Jimmy Wales (et al) Wikipedia fundraiser effect, but I just ignore it because it's weird.
Lastly, does suggesting this service to her imply that I am unhappy with the one she currently uses or - worse - that I'm making a commission off of this sale unbeknownst to her? I just don't want that kind of baggage tied to the person who determines whether or not there's a roof over my head.