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We've had nothing but great results from Reddit advertising. We average 0.18 CTR and 2.6 pages per visit with <70% bounce. The actual ad makes a huge difference
by bunkat 14y ago
We've had nothing but great results from Reddit advertising. We average 0.18 CTR and 2.6 pages per visit with <70% bounce. The actual ad makes a huge difference, you really need to connect with the Reddit audience. We tried a couple of different ads before finding one that worked well for us.
- TamDenholm 14y agoCan you elaborate?
- bunkat 14y agoRedditors generally click on things that look more like content then an ad and stand out enough to catch their eye. If you try to just sell them something, they tune it out. But solve a problem for them in a relatable way and they will click. We paired an awkward penguin meme with a problem/solution statement to get our best results.
- dmfdmf 14y ago> We paired an awkward penguin meme... Is this the post-internet equivalent of when your favorite bands from highschool and college start selling their popular songs for car and financial service ads for the middle aged? Of course today's redditors all think it will never happen to their generation.