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I still can't understand Twitter's strategy. The sharing of content is what made it popular, isolating "their" content will drive it to celebrity watchers. I g
by sitharus 14y ago
I still can't understand Twitter's strategy. The sharing of content is what made it popular, isolating "their" content will drive it to celebrity watchers.
I guess advertisers understand publish/subscribe better than social interaction.
- jeffwidman 14y agoon LinkedIn, twitter couldn't control the inventory, so they couldn't monetize the content. It was their tradeoff of reducing usage while users are on LI, while hopefully increasing consumption on their own site from those users. It's certainly a gamble, since I'd argue that LI was more a source of new twitter users rather than siphoning off views from already loyal twitter users. The other possible threat in Twitter's head might have been LI bootstrapping their newsfeed off Twitter (which they'd mostly been doing) and then growing it large enough to actively compete with Twitter.
- joeblau 14y agoTwitter's Strategy: Step 1 - Standardize message format and control access points for consumption of Twitter content enabling easier ad unit injection into the Twitter stream. Step 2 - ?? Step 3 - Profit.
- dredmorbius 14y agoStep 2 is apparently "enrage existing userbase and partner ecosystem".
- joeblau 14y agoYeah, app developers definitely got the worst of it. I haven't seen many articles where users have complained though.
- dredmorbius 14y agoAs a very occasional visitor to the site, with no account, I've found the changes discourage my casual exploration of the service. Mnay actions lead to a sign-up / registration page. Much like G+ on Android.
- theatrus2 14y agoUsers were basically unaffected by the changes. Now when they're mucking with the clients (like the iPad app), its different.
- deleted 14y ago[deleted]