Ads can be done without tracking though. The main reason they're not is that Google and meta actively undermine them. They make it really difficult to buy ethic

Ads can be done without tracking though. The main reason they're not is that Google and meta actively undermine them. They make it really difficult to buy ethical ads. The reason is of course that tracking is their moat. Nobody else has tracking networks as pervasive as them. But everyone can sell context-based ads