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One minor note: If you're using Google Analytics for your web analytics data, your time on site metric is somewhat meaningless. Bounces get counted as time on s
by yahelc 14y ago
One minor note: If you're using Google Analytics for your web analytics data, your time on site metric is somewhat meaningless. Bounces get counted as time on site = 0. That means that 37 seconds metric is weighted down by 89% of visits having a time on site of 0. Your non-bounces time on site number is probably more like 5:37.
- ezl 14y agoThanks. I wasn't aware of this. I generally just look at changes in my google analytics numbers rather than absolute values to see if I'm doing better or worse. Admittedly not the most sophisticated GA approach.
- yahelc 14y agoThat's probably the right way to think about GA data in general; the only reason I highlighted it is because the bounce rate so heavily skewed the metric that it made it almost meaningless.