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Really interesting stuff. Since you were trying to market an event did you try using Facebook ads ? I read a post on HN a few weeks ago about how Facebook ads f

• corin_ 14y ago
  I did, yes, and was pleased to get basically the results (in terms of CPM and CPC) that the Facebook platform had me expert before starting the campaign. Again I didn't spend much (~$500) but got roughly $0.08 CPC (a little higher on CPM bidding) and overall I enjoyed both the flexibility of the platform in terms of demographic targeting, and the stats breakdown which let me compare how different adverts performed within the campaign. (I don't have figures to hand for conversion from clicks to event registrations, they weren't fantastic, but that's largely because our landing page is much more targeted towards a specific audience who will go there not from adverts, and it's not great at converting people who clicked an advert and don't know much about what they are looking at.) As a bit of context: I have no experience with advertising on Facebook, Reddit or similar platforms. I have a lot of experience in other digital advertising (on the selling end rather than buying - though not working in sales), but it's a very different game to social network advertising..