Huh, I've actually been pleasantly surprised at how much hype there isn't every time one of these companies with a quantum side gig (Google, Microsoft) announce

Huh, I've actually been pleasantly surprised at how much hype there isn't every time one of these companies with a quantum side gig (Google, Microsoft) announces some new paper or finding. They're usually accompanied by levelheaded press releases announcing what was done and why, not breathless hyperbole. There are generic optimistic statements from executives, but nothing like what happens with AI. I dunno, it feels to me like they're pretty realistic about what QC might and might not accomplish in the coming decade. For QC startups it's a different story, but of course startups have to hype themselves into the stratosphere to survive, so I don't really hold it against them (or at least, not any more than I would any other startup).