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Was your campaign asking users to do something for you? Whats in it for them?
by amalag 14y ago
Was your campaign asking users to do something for you? Whats in it for them?
- amalag 14y agoI visited your page, but the call to action was weak for me. I don't have a landlord now, but doesn't make sense to me to talk to my landlord about some new service out there. BTW, like the tl;dr version
- sixQuarks 14y agoThis is probably the most important part of a headline. Answering the question: What's in it for me? People don't care what you need or want, they only care about their needs and wants.
- Domenic_S 14y agoUnderrated thread. I read the landing page waiting for a "you get a $25 Starbucks card for each landlord signed up" or something, but there was nothing. Just "help me grow my business (that won't benefit you in the near term) for free please?"
- DividesByZero 14y agoI think this is the real crux of the problem. It's a very weak call to action - you answer the question of what you want people to do, but not why or how. Helping your business grow might be a strong why for you, but the promise of why to the people you actually need to act is very nebulous.