Check out Machinima. They have 18 billion views in 2011-2012. That's billion with a B! Even with standard YouTube ad rates, that's a nice business. But they can

Check out Machinima. They have 18 billion views in 2011-2012. That's billion with a B! Even with standard YouTube ad rates, that's a nice business. But they can bargain for higher rates because of their scale and audience demographic. Nearly all their content is UGC gaming + parodies around that. Shockingly big market (shocking to a non-gamer like me). Twitch has a big opportunity.