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On the contrary, there are companies blossoming based on people doing "let's play". Youtube is filled with partners making incredible amounts of money doing "le
by muhfuhkuh 14y ago
On the contrary, there are companies blossoming based on people doing "let's play". Youtube is filled with partners making incredible amounts of money doing "let's play" videos and frag highlight reels with dramatic music and editing. Any random video garners between 500,000 and 1 million hits within days of uploading them. They become viral instantly. And, their subscriber lists hover in the millions, every one of them sitting through both pre-fill ads and sometimes interstitials (for 2+ hour playthroughs with commentary).
This market is not niche. It rivals cable TV shows in reach. And, demographically? Forget about it. They are the youngest and money-spendiest one out there. MTV wishes they could pull Machinima demographic numbers per piece of content (and for the price of content, which is an order of magnitude cheaper than the Situation and Snooki, that's for sure).
- jiggy2011 14y ago1 million views worldwide is pretty niche in the grand scale of things. You would need growth on a massive scale before HBO is going to consider airing them.
- dageshi 14y agoHow about http://www.machinima.com/ http://www.machinima.com/ 2.25 billion monthly views.
- jiggy2011 14y agoThose don't really look like playthrough videos , they seem to be either live action stuff themed around games or shows that use video games as a mechanism for doing CGI.
- vm 14y agoCheck out Machinima. They have 18 billion views in 2011-2012. That's billion with a B! Even with standard YouTube ad rates, that's a nice business. But they can bargain for higher rates because of their scale and audience demographic. Nearly all their content is UGC gaming + parodies around that. Shockingly big market (shocking to a non-gamer like me). Twitch has a big opportunity.
- muhfuhkuh 14y agoNo one is expecting Yogscast to be aired on NBC. But, how many kids you know watch Television in any quantity even approaching how much they surf and watch youtube on mobile and PC? That's the future of entertainment. Kids are getting endorsement deals and doing direct ad sales because they can 360-degree no-scope kill in Battlefield 3 and record it using fraps and voiceover some clever lines or overlay it with dubstep.
- jiggy2011 14y agoA lot of what I see people use youtube for is to show each other funny clips of shows from TV.
- replicatorblog 14y agoMaybe for HBO, but a lot of basic cable channels would KILL for 1MM viewers. Heck, Mad Men only gets 2.6MM viewers an ep and that's a huge success. Not to mention the positive economic difference in production costs...
- jiggy2011 14y agoThen one has to wonder why they aren't rushing to get these people on their networks.
- silentdragon 14y agoI remember a satellite channel experimenting with the idea of airing playthroughs of games. They were usually abridged to around 3 hours and did not contain the average playthrough banter you get with most LPs. Personally I enjoyed watching it when I with my dad. I have no idea if they're still around though or what the channel was called. EDIT: I was trying to find it and found references to the show Cinematech although I'm fairly sure I watched a full playthough of Hitman and most of the cutscenes from Far Cry instead of just trailers over the course of 30min.