not necessarily. Cold calling works rather well, in most products. The sales process is definitely long (several months), but it does work... (my first company

not necessarily. Cold calling works rather well, in most products. The sales process is definitely long (several months), but it does work... (my first company was a B2B for companies with 50+ employees and we didn't know anyone in the industry) That said, knowing someone definitely helps. A LOT.