> Just think about how much more effective advertisements are going to be when LLMs start to tell you what to buy based on which advertiser gave the most money

> Just think about how much more effective advertisements are going to be when LLMs start to tell you what to buy based on which advertiser gave the most money to the company. This has been the selling point of ML based recommendation systems as well. This story from 2012: https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ... But can we really say that advertisements are more effective today? From what little I know about SEO it seems nowadays high intent keywords are more important than ever. LLMs might not do any better than Google because without the intent to purchase pushing ads are just going to rack up impression costs.