But at same time, Facebook & co need so much ad revenue and tracking because a) they are greedy and want to profit a lot, b) their tracking and ad apparatus is

But at same time, Facebook & co need so much ad revenue and tracking because a) they are greedy and want to profit a lot, b) their tracking and ad apparatus is very complex and expensive to run, possibly more expensive than the actual product. People don't need half the shit that facebook offers, which is why people moved to instagram without a problem; then instagram became equally bloated. So yeah, I understand that Meta wants a lot of money, but I reject the idea that we need to suffer this much to have the social features we need.