I'm fairly sure near to all publishers require display of their name in the publisher field (which is how they would have grabbed this datum). It's essentially

I'm fairly sure near to all publishers require display of their name in the publisher field (which is how they would have grabbed this datum). It's essentially free marketing, how 'games from this publisher' are linked, publisher stores are displayed, and so on. And getting elitist over the GDC of all things is pretty darn funny! Be sure to also get the latest news from Gamasutra and get into that hardcore coding at Flipcode.