I'm surprised he doesn't mention TAM (total addressable market) at all. A high LTV doesn't matter if you're just selling things to male cat breeders in the Nort

I'm surprised he doesn't mention TAM (total addressable market) at all. A high LTV doesn't matter if you're just selling things to male cat breeders in the Northwest between the ages of 27 and 33. For the high LTV option, can one put a specific number on this (i.e. $1,000)? Or is it simply having the ratio of LTV to Acquisition Cost is greater than X?