>Put another way, "“One thing I love about customers is that they are divinely discontent. Their expectations are never static – they go up. It’s human nature.

>Put another way, "“One thing I love about customers is that they are divinely discontent. Their expectations are never static – they go up. It’s human nature. You cannot rest on your laurels in this world. Customers won’t have it.” -- one of Bezos's Amazon shareholder letters. Nowadays, the new strategy is "you will own nothing, have worse more expensive services, and like it". The mood has completely shifted as of late. It feels more like the shareholder's demands are never static.