>the food color is ultimately important to succeeding in the marketplace The decision-makers at Walmart seem to believe artificial colors are no longer importa

>the food color is ultimately important to succeeding in the marketplace The decision-makers at Walmart seem to believe artificial colors are no longer important to succeeding with Walmart's customers and prospective customers. And clearly they're not important to succeeding at Whole Foods, where all artificial colors have been disallowed for many years.