This phenomenon is extremely common. Most users seem to either call everything by the product name or by the company name. For example users will refer to Offic

This phenomenon is extremely common. Most users seem to either call everything by the product name or by the company name. For example users will refer to Office or Windows as MS or refer to MS as Windows. At my current employer some of our users refer to our product and company by the name of the product and some refer to the product by the name of the company. What would you propose they change the name of their company to?