While I understand you point, it's rather thin - they are comparing the newest smartphone chip from apple with the newest smartphone chip from intel. Intel brou

While I understand you point, it's rather thin - they are comparing the newest smartphone chip from apple with the newest smartphone chip from intel. Intel brought their best low power engineering to the table - haswell won't be available until 2Q13 which is pretty much an entire phone design cycle. Power doesn't mean much anymore without power/watt.