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> Brand capture is powerful but maybe only if you’re willing to eat the propaganda. Correct. The brand stays solid. The keyboard, the ribbon, there were a few
by rusk 1y ago
> Brand capture is powerful but maybe only if you’re willing to eat the propaganda.
Correct. The brand stays solid. The keyboard, the ribbon, there were a few citrus aspects to that generation but they rolled it back in the next generation. Crucially, it only affected a small (but vocal!) niche market so the brand remained solid.
To be clear. I’m not making the case that Apple haven’t made mistakes or lemons, but that they have not entered the “lemon market” and continue to demand, and receive a premium for their goods.
- righthand 1y agoI think you’re conflating lemons with “mid-range product”. Apple controls a lot of hardware, leaving competitors with a huge disadvantage. So the mid-range market aren’t ALL lemons as you’re implying. > To be clear. I’m not making the case that Apple haven’t made mistakes or lemons, but I think the rest of what you’re saying is just more if the propaganda.