Imagine an industry almost identical to gambling where the only difference is how payouts are calculated. Instead, all gambles return exactly the expected value

Imagine an industry almost identical to gambling where the only difference is how payouts are calculated. Instead, all gambles return exactly the expected value rather than a payout based on random chance. Any of the "other" purposes of gambling like entertainment are just as well fulfilled by this as what we have today. I suspect most people aren't interested in gambling this way though. Banning winners allows you to turn our gambling into something much closer to this alternate form, while keeping all the marketing benefits of a game people actually want to play. That certainly feels deceptive in ways that a transactional purchase is not.