The sell out means little. Samsung have gained enormous traction in the past few years, showing a clear swing away from Apple, and Android as an OS has done the

The sell out means little. Samsung have gained enormous traction in the past few years, showing a clear swing away from Apple, and Android as an OS has done the same against iOS. This is the reason why Apple can't be complacent and just update things to keep up. They need to innovate like their competitors are doing. It's the classic pattern of competition. The dominant retailer enjoys his position on top until the fiercer underdogs undercut him and overtake. The only way to stop that is by keeping up the pace of innovation that gained them the top position. You can't sustain your business indefinitely by simply 'keeping up'. 4G LTE might keep them in the game for another year, but in that time Samsung will have another new handset, and be working on the next, all of which will have 4G LTE, NFC, wireless charging, 2gb+ RAM, quad core processors, Tegra or better graphics and who knows what actual new innovations they'll come out with?