Spidey senses tingling: so they have access to a huge install base (millions of kids/teenagers/adult gamers), often times with rootkits/spyware on kernel level

Spidey senses tingling: so they have access to a huge install base (millions of kids/teenagers/adult gamers), often times with rootkits/spyware on kernel level (anti cheat), often games needs admin mode to even work, with most devices having microphones/webcams, often with high speed fibre connections... What could possibly be the reason for buying EA? Direct view into family life of citizens around the world. Nice way to gather kompromat.