There is slightly more nuance than that, the brand had to be trademarked, and the fastest way to get trademark approval is to use an unambiguously bad/random na

There is slightly more nuance than that, the brand had to be trademarked, and the fastest way to get trademark approval is to use an unambiguously bad/random name. It also means that people have no brand recognition, and junk brands just blend in, or if you have to discharge your brand for some reason, nothing is lost.