> If you have a sufficiently broad definition of 'product', then yes.... people are passionate about brands like the "Dallas Cowboys" and "Star Wars".... Some

> If you have a sufficiently broad definition of 'product', then yes.... people are passionate about brands like the "Dallas Cowboys" and "Star Wars".... Some people are passionate about coffee, others knitting. I'm not sure it's a broad definition of product you need, but more like a broader definition of people. They probably don't all fit into your sports nerd bubble. Most people are passionate about something.