Gruber is right to spend the first 750 words talking about something that most people won't care about, the fit and finish. Smartphones are pretty much all the

Gruber is right to spend the first 750 words talking about something that most people won't care about, the fit and finish. Smartphones are pretty much all the same, despite parties from both camps rearing up and claiming their phone of choice is The One True Phone, so companies need to find ways to set them apart. Apple's devotion to realising their designs is what sets them apart. Whilst Joe Public won't care about precision manufacture and such he will notice how good the phone feels. There's a reason Rolex, Omega and so on still make very expensive, high quality watches, and a reason why people still buy them. Unfortunately there's a vocal group on here who are willing to just sit and go "Gruber is an Apple shill, there's nothing in here, he makes weird justifications", and he does in places, but he's also given Apple a hard time over changing display size so it's slightly hard to cover the screen but he knows they've had to do that in response to the market. There's plenty to like in the iPhone 5, and I'll be upgrading my 4 to one when I can because for me Apple is still producing the nicest hardware for a smartphone and that trumps anything else for me. Stop assuming your personal feelings about it are real world facts, because you love the iPhone doesn't make it the best, and because you love the Galaxy doesn't make it the best.