Charge more. If you charge enough, coffee dates and other customer acquisition activities are a cost of doing business. If your hit rate from coffee dates int

Charge more. If you charge enough, coffee dates and other customer acquisition activities are a cost of doing business. If your hit rate from coffee dates into customers is low, either improve your prospecting, lead qualification, or sales processes. Contra the article, this is exactly how actual professionals (accountants, lawyers, medical professionals selling elective services, etc) sell services. (P.S. If you have a number on your rate card for Coffee Date the rest of your rate card is almost certainly underpriced by a factor of lots.)