4 ms·

where are the ads injected? I use a couple of podcast "apps" and neither inject ads, all ads in podcasts are explicitly put into the audio file by the people ma

where are the ads injected? I use a couple of podcast "apps" and neither inject ads, all ads in podcasts are explicitly put into the audio file by the people making the podcast, even pre-roll and post-roll ads.

Forgeties79 1y ago
That’s a (good) choice by the shows you listen to. There are plenty of ad injection services for podcasting, pretty sure Acast (popular hosting service) has it built in for instance. Search “DAI podcast” or “dynamic ad insertion podcast.” The biggest giveaway is when the ads are dropped in the middle of someone talking. Pretty much any hits that are manually added are led into by the hosts if it’s mid-show.
fknorangesite 1y ago
> all ads in podcasts are explicitly put into the audio file by the people making the podcast Yes, but those are dynamic too: if you go back and download old episodes, for example, you'll get the current run of ads.
- genewitch 1y ago
  No, that's incorrect. Not one of the podcasts i listen to re-master their mp3s, the checksums stay the same. In fact, most of the podcasts i listen to have no ads at all. I wonder if there's some misunderstanding, here. If i go watch like an LTT video where they had a sponser, 5 years ago, that same "native ad" will be in the video. I'm specifically saying that the podcast apps i use do not inject ads, but podcasts themselves will do native advertising, i consider these completely different things. https://podcastindex.org/apps https://podcastindex.org/apps podcasting 2.0 app index.
  - Forgeties79 1y ago
    Just to be clear, are you just saying the shows you listen to don’t do DAI, or are you doubting that DAI exists at all? I only ask because of your comment before the one I’m responding to here. It almost sounds like you think it isn’t possible or that no one does it.
    - fknorangesite 1y ago
      Right? I'm confused. Saying "oh the ads are in the audio file" is exactly like saying that "the ads are in the html file." It's not like the client app is inserting them. I mean, I guess I can imagine an exceptionally-scummy podcast app, but that's not what we're talking about here.
      - genewitch 1y ago
        when i use either of my podcast apps, it fetches an mp3 file (or streams it) and there's no additional ads (read this as "no additional non-native ads") that "change" when i listen again in a year. This means the podcasts that i listen to, i suppose, are not hosted on hosting platforms that inject ads. Because, as i think needs to be reiterated, podcasts are just mp3 files. you can host them with caddy, or nginx, or apache, all pointing at some file(s) in ./www/html/mp3/ One does not need to host it on "Acast" or other "podcast hosting providers", a podcast is just an mp3 file, which can be automatically fetched by anything that can download both rss and mp3 formatted files. at a certain point, one has to ask themselves if whatever media they're ingesting is worth the scum.
      - deleted 1y ago
        [deleted]
      - Forgeties79 1y ago
        Hosting services drop them in. You sign an agreement with them and they have agreement with advertisers who drop their spots into your show using DAI. Often it’s a straight up bid-system but the podcasters are not part of the process, or the podcasters can do the read and hand it over to be inserted. This means that podcasters in a lot of situations don’t actually know what ads are being run on their show. These ads are not just not baked into the audio file, they are legitimately a mystery to the people running the show sometimes. And I think that that’s kind of unconscionable tbh. Podcasts (especially early on) owe a lot of their success to the feeling of “authenticity,” they feel more personal and less “corporate” generally. Whether that’s reality or not we can of course debate, but it’s how audiences perceived them. The reason on air reads have been generally successful for podcasts is because of the trust between the podcast and the audience that has been built over time. This runs directly counter to it.

Forgeties79 1y ago

That’s a (good) choice by the shows you listen to. There are plenty of ad injection services for podcasting, pretty sure Acast (popular hosting service) has it built in for instance. Search “DAI podcast” or “dynamic ad insertion podcast.” The biggest giveaway is when the ads are dropped in the middle of someone talking. Pretty much any hits that are manually added are led into by the hosts if it’s mid-show.

fknorangesite 1y ago

> all ads in podcasts are explicitly put into the audio file by the people making the podcast Yes, but those are dynamic too: if you go back and download old episodes, for example, you'll get the current run of ads.

genewitch 1y ago
No, that's incorrect. Not one of the podcasts i listen to re-master their mp3s, the checksums stay the same. In fact, most of the podcasts i listen to have no ads at all. I wonder if there's some misunderstanding, here. If i go watch like an LTT video where they had a sponser, 5 years ago, that same "native ad" will be in the video. I'm specifically saying that the podcast apps i use do not inject ads, but podcasts themselves will do native advertising, i consider these completely different things. https://podcastindex.org/apps https://podcastindex.org/apps podcasting 2.0 app index.
- Forgeties79 1y ago
  Just to be clear, are you just saying the shows you listen to don’t do DAI, or are you doubting that DAI exists at all? I only ask because of your comment before the one I’m responding to here. It almost sounds like you think it isn’t possible or that no one does it.
  - fknorangesite 1y ago
    Right? I'm confused. Saying "oh the ads are in the audio file" is exactly like saying that "the ads are in the html file." It's not like the client app is inserting them. I mean, I guess I can imagine an exceptionally-scummy podcast app, but that's not what we're talking about here.
    - genewitch 1y ago
      when i use either of my podcast apps, it fetches an mp3 file (or streams it) and there's no additional ads (read this as "no additional non-native ads") that "change" when i listen again in a year. This means the podcasts that i listen to, i suppose, are not hosted on hosting platforms that inject ads. Because, as i think needs to be reiterated, podcasts are just mp3 files. you can host them with caddy, or nginx, or apache, all pointing at some file(s) in ./www/html/mp3/ One does not need to host it on "Acast" or other "podcast hosting providers", a podcast is just an mp3 file, which can be automatically fetched by anything that can download both rss and mp3 formatted files. at a certain point, one has to ask themselves if whatever media they're ingesting is worth the scum.
    - deleted 1y ago
      [deleted]
    - Forgeties79 1y ago
      Hosting services drop them in. You sign an agreement with them and they have agreement with advertisers who drop their spots into your show using DAI. Often it’s a straight up bid-system but the podcasters are not part of the process, or the podcasters can do the read and hand it over to be inserted. This means that podcasters in a lot of situations don’t actually know what ads are being run on their show. These ads are not just not baked into the audio file, they are legitimately a mystery to the people running the show sometimes. And I think that that’s kind of unconscionable tbh. Podcasts (especially early on) owe a lot of their success to the feeling of “authenticity,” they feel more personal and less “corporate” generally. Whether that’s reality or not we can of course debate, but it’s how audiences perceived them. The reason on air reads have been generally successful for podcasts is because of the trust between the podcast and the audience that has been built over time. This runs directly counter to it.