I don't think that's the same thing. If you add a fruit juice concentrate to bread, that counts as added sugar. If you have a fruit juice and it contains fruit

I don't think that's the same thing. If you add a fruit juice concentrate to bread, that counts as added sugar. If you have a fruit juice and it contains fruit juice concentrate that's not added sugar. I don't think it's that easy to work around at all. All things that naturally contain sugar you don't need to put a label on it, and all things that don't you put a label on. I think it's the hard work arounds that will eventually break it. Like we're already growing strawberries that are naturally sweet, in the future maybe our bread will be made of wheat that has "natural" sugars in it or something. But I feel that for that to happen the "no added sugars" labeling would have to be exceptionally effective.