For global companies, California is less than 40 million people out of more than 8 billion. For regionally concentrated companies, they only have to care if the

For global companies, California is less than 40 million people out of more than 8 billion. For regionally concentrated companies, they only have to care if the region they're concentrated in is California. For everyone else, losing a fraction of a percent of the customer base in exchange for lower compliance costs and legal risks is often completely logical.