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You’re mixing up the high-end and low-end markets. French wines exported to the U.S. don’t really address the low end of the market: Cheaper wines can be had f
by jt2190 1y ago
You’re mixing up the high-end and low-end markets.
French wines exported to the U.S. don’t really address the low end of the market: Cheaper wines can be had from California’s Central Valley, Eastern Europe, or made domestically from imported grapes, etc. I assume the margins just aren’t high enough to make exporting low-end wines worth it.
Meanwhile back in France the low end is served by French producers using a mix of domestic and imported wine grapes (used to be mainly from North Africa). These are not A.O.C. or even D.O.C, just bulk wine that’s made to be tasty.